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Launch
Ibérica steals the 2015 MOTORTEC Show
For the full four
days of the 2015 MOTORTEC show in Madrid expo 11th March—14th March, 2015, the Launch Ibérica
stand was flooded with professional visitors who wanted to try out the new
diagnostic equipment and golo.''||''&''||''nbsp;''||''&''||''nbsp;''||''&''||''nbsp;''||''&''||''nbsp;
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This year, there
were over 600 different exhibitors at the Madrid expo, a 25% increase over the previous edition. Launch Ibérica was present in
hall 6, with a massive stand occupying over 100 square meters. This stand was
showcasing the new diagnostic equipment and golo on one side, and the more
traditional products such as the wheel aligners, CAT and lifts on the other
side.
From all sides the
new diagnostic equipment and golo were directly accessible, and there was even
more enhanced exposure through four42”screens displaying the applications of golo, PRO3 and PADII.
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Thanks to a
partnership with numerous taxis outside of the expo, the team was able to
really show how the equipment was able to deliver on its promise in real time
to all the attendees, and they were looking forward to seeing it in Spanish to
better understand the full capabilities for them.''||''&''||''nbsp;
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The team was also invited to take part in a virtual
workshop where both golo and CAT501 were showcased as they would be used in a
real garage. Here the visitors could see in real life how this equipment would
be beneficial to them. Seeing this first hand proved the value directly to the
attendees.
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During the expo,
both golo and golo4 won separate awards in the categories for Diagnosis and
Accessories respectively. Thanks to this, the equipment was also displayed in
the Innovation Gallery of MOTORTEC with other prized products in the most
prominent positon of hall 6.
Furthermore,
Carlos Lopéz, the commercial director of Launch Ibérica, gave a speech during
the "Showroom" forum organized by IFEMA. Carlos talked extensively
about "Connected cars, and the new business opportunities for
garages". This further enforced how the connectivity provided by golo can
create new business opportunities for the garages.
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Through the hard
work of the team, and with the recognition gained from the different awards
during the show, both Launch Ibérica and golo impressed not only the organizers
of the expo, but also the customers.
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